Hi, I'm Srinivas Kotha, a UX Designer.
TruthIn
TruthIn is your go-to source for understanding packaged food labels.
(Case Study In Progress)
Overview
There are many people who are unaware about what is inside the packaged foods consumed through a lack of thorough understanding of the information presented on food labels.
Problem
How might we empower users in understanding and make good decisions all within a user-friendly interface?
What is TruthIn?
TruthIn is a Health & Wellness Platform dedicated to empowering consumers with comprehensive insights into packaged food labels, enabling informed decision-making.
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I play in a role as a Trainee UX/UI Designer.
Goals
Enable informed
decision-making, a healthier, more informed lifestyle
How this app will help users:
Empower users with knowledge about what's inside packaged food with comprehensive insights
Discover personalized insights on your favorite foods with our dashboard
Customize shopping lists according to specific preferences or dietary requirements.
A user-friendly search interface with personalized filters, making it easier for users to find exactly what they need.
User Research
- Created a Competitive Analysis using Excel
The Team
The Team consists of 4 UX Designers(including me), 3 Software Developers, 1 Data Scientist, 2 Nutritionists, 3 Data Engineers, 3 QA Engineers, and 1 Data Engineer
Tools
- Created a Competitor Analysis using Excel
Timeline
- Created a Competitive Analysis using Excel
TruthIn is India's first Consumer Product Intelligence Platform that helps users understand packaged food labels, give personalized nutritional insights based on product scans, and helps users make better decisions, aiming for global release in the near future.
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I have interviewed about 15 people in the United States from ages 19 to 70 years old and have also created a survey with a poll of questions.
I have then conducted a Thematic Analysis.
Overview: There were some people who said they don’t consume packaged food that still want to learn more about the food labels, but there were still many people who consume packaged food and do not understand the perplexing food labels.
Many people found the barcode scanner to be very beneficial. Some people wanted this feature to give them a suggestion based on their preferences along with a list of healthier alternatives for each product. Also when they search for a product, it should have a filtered search.
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Therefore, I have designed a user-friendly search interface with personalized filters, making it easier for users to find exactly what they need.
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Interesting features many people thought should be included were Podcasts and a Knowledge Centre as some of the people I have interviewed said that they listen to podcasts after work and the knowledge centre would be helpful for them to understand about certain terms they don’t understand in the food labels.
I have conducted a comprehensive competitor study of nutrition apps in
the US market (direct and indirect competitors to TruthIn)
Competitor Analysis
All the apps had the same purpose which is having a barcode scanner to learn more about the packaged food labels which is like our goal with TruthIn.
All the apps had a good visual hierarchy, and good color design. Shopwell was good because it gives healthier alternative products for each product that matches your food preferences.
What lacked in these apps was a Knowledge Centre.
Introducing hyperlinked terms for unfamiliar products can facilitate user understanding of packaged food labels, elevating the educational value of the app while simultaneously enhancing user engagement.
Adding rewards and points will enhance the app's appeal, fostering motivation and heightened engagement among users.
User Personas
Features
I made multiple iterations of the Features List.
Lo-Fi Mockups
Designing
Color Palette
Font
App Logo
Poppins is very comfortable to read and gives a lively feel to the app. The slightly round corners make it playful, thanks to its weights that range from Light to Bold.. Poppins is mainly used in headings in apps such as Airbnb, Netflix, Spotify, Adobe, Uber, etc. TruthIn does the same for the headers which makes it playful.
Hi-Fi Frames
Reflection
My approach for solving this problem was the classic UX journey: UX Research through interviews and surveys, personas, competitive analysis, user journey map, low fidelity and high fidelity frames, prototype, and feature finalization(still in progress).
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When I first worked remotely in the U.S. before moving to Hyderabad, I struggled because the app was only available in India, and I didn't fully grasp its purpose. I spent too much time on user interviews and added unnecessary features. It wasn't until I spent three months working in India that I truly understood the app's goal. I discovered more about the field of UX Design through industry experience.
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