Hi, I'm Srinivas Kotha, a UX Designer.
Resume
Experience
Toyota / UX Designer
July 2024 - Present
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Working as a UX Designer in the Toyota Supply Chain Team, SCAFT
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Collaborated with cross-functional teams to define and implement design systems and component libraries.
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Designed reusable UI components using Figma for applications and websites and created detailed component
documentation for design handoff, including usage guidelines and best practices
Seven19 / UX Designer
April 2024 - July 2024
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Conducted research, discovered new AI trends in health care market, and prepared presentations for design team and Head of business growth
Creating UI / UX design for the Mouais Platform
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Currently working on developing BRDs and UI/UX design for the Mouais health care platform, intended to help patients by tracking and reminding use of their daily medication.
Orangepeople / UX & UI Designer
May 2023 - April 2024
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Played a pivotal role in the analysis and design of a consumer nutrition mobile app, TruthIn, gathering user insights to optimize usability and functionality for their dietary needs
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Conducted extensive user interviews across multiple demographics and surveys to gather insights on user preferences and pain points, completed market research on nutrition apps to analyze user needs and competitor features
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Created wireframes, user interaction flows, and clickable prototypes for a next generation nutrition app that allows users to build personalized diet plans based on their health data and preferences. The app integrates with eCommerce platforms for easy placement of orders and delivery of foods.
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Led usability testing to gather feedback, and iterated solutions to enhance user experience
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Increased customer satisfaction by redesigning the search features through analysis of user behaviors and stakeholder goals. Increased the search success rate by 30% enhancing user confidence in finding relevant results in a faster way.
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Collaborated extensively with product and development teams, conducted usability testing, and iteratively improved the app’s functionality.
Bytes Consultancy Services / UX & UI Designer Intern
May 2022 - August 2022
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Collaborated with sales teams to analyze and document business requirements, ensuring alignment with user needs and goals. Created essential documentation including BRDs, and user stories to modernize the company’s website.
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Redesigned the website using Figma, ensuring design best practices.
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Supported comprehensive usability testing, to meet company needs and user preferences.
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Achieved a 30% increase in user engagement. Implemented A/B testing plan on landing pages, boosting customer conversion rates by 14%.
Certifications
Google UX Design Professional Certification
(Completed in April 2024)
Skills
Market/User/Product Research
Requirements Gathering
Business Requirements
Documentation
Cross-Functional Collaboration
User Behavior Analysis
User Experience & User Interface Design
Wireframing
Low-Fi & Hi-Fi Prototyping
Data Collection and Analysis
Functional and A/B Testing
Agile Methodologies
Stakeholder Communication
Figma
Adobe Suite(XD, Photoshop, Illustrator, After Effects, Premiere)
HTML, Python, Java
Microsoft Office 365, Teams
Jira, Notion
3D Modeling and Texturing
Motion Capture Animation
Maya Software
Motion Graphics
Video Production
Graphic Design
Problem Solving
Supply Chain
Basic Javascript
Education
The University of Texas at Dallas
B.A in Design and Animation (Arts, Technologies & Emerging Communications)
(Graduated in May 2023)
Active Member
The UX Club at UT Dallas
AIGA( UTD Student Group for Design)