Hi, I'm Srinivas Kotha, a UX Designer.
Hello there! Welcome to my world of UX design, where every pixel tells a story.
As a User Experience Designer with an Animation & Psychology background, I believe that behind every great interface lies a compelling story waiting to be told. I have always enjoyed understanding human behavior and the human technology interaction. With a focus on empathy and usability, I am all about turning these stories into engaging user experiences that speak to users.

01 PROJECTS
02 Experience
July 2024 - Present
Toyota
UX Designer
- UX Designer in Toyota’s Supply Chain Team, SCAFT
- Collaborated with cross-functional teams to define and implement design systems and component libraries
- Collaborated with other designers and developers on designing reusable UI components for websites and applications using Figma and created detailed documentation for design handoff which includes usage guidelines and best practices
- Worked with Design Systems
- Assisted in UI Testing to ensure consistency on the application’s UI to make sure it works well for users and the business.
September 2022 - May 2023
The UX Club at UT Dallas
Member
- Participated in the UX Design Challenge in the Fall 2022 Semester. I designed a mobile app called Simply.Eats that teaches UTD college students easy, delicious, budget-friendly recipes. I then created a High Fidelity Prototype using Figma.
- Attended to workshops covering user research, prototyping, information architecture, and learning about Figma. I met with peers and industry professionals to understand more about the field of UX Design
May 2023 - April 2024
OrangePeople/Natfirst
UX Designer & Business Analyst
Currently playing a pivotal role as UI/UX designer in the end-to-end design process for their consumer facing mobile apps. My responsibilities include:
- Conducting market research
- Conducting user research through interviews and surveys, requirements gathering
- Developing low-fidelity wireframes and interactive prototypes
- Collaborating with the app development teams
- Assisting in testing and rollout
Software used: High fidelity design using Figma, Office 365, and Adobe Suite

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